PHILADELPHIA--(BUSINESS WIRE)--
Five
Below (NASDAQ: FIVE),
the leading retailer of extreme-value merchandise for teens and
pre-teens, is once again teaming up with Alex's
Lemonade Stand Foundation (ALSF) to raise money to find cures for
all kids with cancer. From May 6 through May 27, Five Below will be
asking shoppers to donate $1 in exchange for a lemon-shaped pinup they
can sign and hang on the wall of their local Five Below. Lemon pinups
will be sold at all 250+ Five Below locations, with 100 percent of the
proceeds going toward childhood cancer research. In addition, Five Below
will be selling a limited-edition, lemon-scented Fresh Paint brand nail
polish and donating a portion of the proceeds to ALSF.
"We are proud to once again be supporting the efforts of Alex's Lemonade
Stand Foundation and are eager to kick off this campaign," says David
Schlessinger, co-founder of Five Below. "Each year we are overwhelmed by
the generosity of our customers, and we doubt this year will be any
different. I'd like to challenge all our customers—kids, teens, and
adults—to support this worthy cause by contributing a dollar or two.
Let's exceed last year's contribution and show ALSF just how strong the
Five Below community's support is."
Five Below's partnership with ALSF is part of the retailer's ongoing
mission to support philanthropic organizations focused on benefitting
and improving the lives of kids, teens, and families. Five Below has
been a partner of ALSF since 2005, raising more than $300,000 for the
organization.
"We are grateful for the continued support and the long-term partnership
we have developed with Five Below over the past several years," says Jay
Scott, Executive Director of Alex's Lemonade Stand Foundation. "The
generosity and support we have received from this community is inspiring
and is helping to better the lives of pediatric cancer patients across
the country."
The limited-edition, lemon-scented Fresh Paint nail polish can be
purchased beginning May 6 at any Five Below location while supplies
last, and $1 pinups will be available for three weeks from May 6 through
May 27.
Five Below will present Alex's Lemonade Stand Foundation with the
fundraising proceeds, as well as a corporate donation, on June 6, 2013
during the Alex
Scott Phone Bank, a day-long fundraising event hosted by CBS3 and
The CW Philly.
Five Below stores are open Monday through Saturday from 10 a.m. to 9
p.m., and on Sunday from 11 a.m. to 6 p.m. For the Five Below store
nearest you, visit http://www.fivebelow.com/store-locator/.
About Five Below
Five Below is a rapidly growing specialty value retailer offering a
broad range of trend-right, high-quality merchandise targeted at the
teen and pre-teen customer. Five Below offers a dynamic, edited
assortment of exciting products, all priced at $5 and below, including
select brands and licensed merchandise across a number of category
worlds. Five Below is headquartered in Philadelphia. For more
information, visit www.fivebelow.com.
About Alex's Lemonade Stand Foundation
Alex's Lemonade Stand Foundation (ALSF) emerged from the front yard
lemonade stand of cancer patient Alexandra "Alex" Scott (1996-2004). In
2000, 4-year-old Alex announced that she wanted to hold a lemonade stand
to raise money to help find a cure for all children with cancer. Since
Alex held that first stand, the Foundation bearing her name has evolved
into a national fundraising movement, complete with thousands of
supporters across the country carrying on her legacy of hope. To date,
Alex's Lemonade Stand Foundation, a registered 501(c)3 charity, has
raised more than $60 million toward fulfilling Alex's dream of finding a
cure, funding over 275 pediatric cancer research projects nationally.
For more information on Alex's Lemonade Stand Foundation, visit AlexsLemonade.org.
Five Below
Press contact:
Gregory
FCA
Denise DiMeglio, 610-228-2102
Account Supervisor
Denise@GregoryFCA.com
Source: Five Below
News Provided by Acquire Media